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Case Study
Bengaluru City Police
Empowering the Bengaluru City Police in fighting crimes through
recent, relevant & relatable
content.
Brand Challenges
Lack of communication
Misunderstood brand
Lack of topical content
No transparency
Zero accessibility
What we did
Consistency in the quality of the content by leaving no room for the audience to troll or ridicule the institution.
Platform-centric content that is appealing to the respective audience bases.
Brought humor as an element to bridge the gap between the institution and the general public through memes & pop-culture references.
Humanised the institution by adopting a more relatable and personable communication style.
Milestones
1400% followers growth/ week
Campaign Duration
CAMPAIGN SPENDS
Followers Gained
0,000+
Posts Shared
0,000+
Tweets