Brand Challenges
- Lack of communication
- Misunderstood brand
- Lack of topical content
- No transparency
- Zero accessibility
Empowering the Bengaluru City Police in fighting crimes through recent, relevant & relatable content.
What we did
- Consistency in the quality of the content by leaving no room for the audience to troll or ridicule the institution.
- Platform-centric content that is appealing to the respective audience bases.
- Brought humor as an element to bridge the gap between the institution and the general public through memes & pop-culture references.
- Humanised the institution by adopting a more relatable and personable communication style.
Milestones
1400% followers growth/ week
Campaign Duration
CAMPAIGN SPENDS
Followers Gained
0,000+
Posts Shared
0,000+