Creative influencer campaign for the most successful smartphone brand in India
Campaign #1 OnePlus 7T Pro: Mirror Campaign
Total Engagement
Campaign Insights
The campaign represented the 90Hz refresh rate in the OnePlus 7T Pro through multiple mirror reflections of artists
Collaborated with ten celebrities
Gallery
Campaign #2 Oneplus 7T Pro McLaren Edition
Total Engagement
Campaign Insights
The campaign captures the alter ego of individuals to represent the new avatar of OnePlus’s Limited Edition: 7T PRO!
Collaborated with eight celebrities
Gallery
Campaign #3 #YourFestiveShot (Diwali campaign)
Duration
Milestones
250+ entries received during the campaign period
Collaborated with 75+ photographers, influencers, & travelers for #YourFestiveShot campaign
OnePlus’s most successful O2O campaign
Campaign Insights
As celebrations and festivities double up when shared with others, #YourFestiveShot gave users a chance to feature their festive Diwali photographs on OnePlus billboards around the country!
The images on the billboard kept changing in real-time, as more and more people uploaded their festive shots on social media using the hashtag #YourFestiveShot
The festive shots were displayed on billboards across Bangalore, Mumbai, Pune, Kolkata, Hyderabad, Delhi, Jaipur, and Ahmedabad, illuminating the night sky with beautiful moments shot on OnePlus.
Diwali 2021 was about things looking up after a long time. The OOH campaign captured this thought beautifully, making people look up quite literally!
